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There is nothing more quintessentially Toronto than the Canadian National Exhibition (CNE), an end-of-summer tradition that has endured since 1879. CNE challenged KWT Global to balance tradition and nostalgia, while evolving the event to stay culturally relevant to both returning and new audiences.
Sleeman, the third-largest brewer in Canada's highly competitive beer industry, is a brand steeped in history and rooted in craft brewing. Although Sleeman has built a dedicated fan base of sophisticated consumers, the brand tapped KWT Global when it was time to engage a younger, more urban audience across Canada.